Debate: Which Channel Will Be the Breakout Star in 2012? With so many channels to choose from — SMS, mobile ads, mobile search, messaging, mobile Web, mobile apps, QR codes and mobile video — it is hard to foretell which will bring the best ROI. Consumers now expect from mobile phones experiences realized on Web-enabled computers and stores — plus more. Panelists in this session will conduct a lively discussion regarding:
* The various mobile channels and how they work for branding and customer acquisition * Which channel will be the breakout star in 2012 and why? * How new forms of mobile marketing and what the future holds * What progress is being made in mobile measurement within the various subchannels of mobile * Best practice tips for 2012 and beyond
Speakers: Laura Marriott, acting-CEO, NeoMedia Technologies Eric Harber, Chief Operating Officer, Hipcricket Gary Schwartz, CEO, Impact Mobile Paul Bremer, Chief Revenue Officer, Rhythm NewMedia Alistar Goodman, CEO, Placecas Moderator: Mickey Alam Khan, Editor-in-Chief, Mobile Marketer and Mobile Commerce Daily
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