Das sagt das chinesische CRIC Institut zum Thema Presales:
"[Contract sales: the year-end performance is over, the top 100 December single-month performance is down 35.2% year-on-year] Core point of view:
1. In December 2021 , TOP100 real estate companies achieved sales of 994.01 billion yuan, and their monthly performance increased by 32.4% month-on-month and decreased by 35.2% year-on-year. From the perspective of the whole year, the top 100 real estate companies in 2021 showed a trend of first rising and then slowing down. In the second quarter, especially after the second half of the year, the market has cooled significantly. As of the end of December, the accumulated sales amount has decreased by 3.5% year-on-year compared with 2020, and the sales growth rate of large-scale real estate enterprises has rarely experienced negative growth.
2. From the perspective of corporate performance, among the 38 typical listed real estate companies, over 70% of the real estate companies in December saw a year-on-year decline in their monthly performance. Nearly half of them saw a year-on-year decline of more than 40%. 9 real estate companies had the same month-on-month performance. drop. Only Country Garden, China Merchants, China Resources, Longhu, and Yuexiu achieved a relatively high year-on-year growth in single-month performance. As of the end of December, 18 of the 38 typical listed real estate companies had a negative year-on-year cumulative performance growth, and the number of companies with negative sales growth increased significantly compared with 2020.
3. Looking forward to 2022 , the overall performance of large-scale real estate companies is expected to be more cautious, and there will still be a certain scale of real estate companies that will face the dilemma of negative growth. At present, the expected market bottom has not really arrived. In the short term, the real estate market is still hard to be optimistic, and the scale of national commercial housing sales will enter an era of no growth. At the same time, under the new normal, the overall business logic of large-scale real estate enterprises will accelerate the transition to "determined investment by sales", better balance financial leverage, improve operational management and control efficiency, prevent risks, reduce costs and increase efficiency. In addition, in the current industry consolidation period, returning to products, strengthening product capabilities, and improving product marketability should also be the focus of enterprises."
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