erwähnten Artikel sind auch die Bereiche von Local.con sehr gut darstellt - auf jeden Fall übersichtlicher als bei meinen bruchstückhaft nach und nach angestellten Erkundungen und der damit einhergehenden zerstückelten Darstellung:
The company is organized into three business units: Owned & Operated (O&O), Network, Sales and Advertiser Services (SAS).
Owned & Operated consists of the company’s flagship website, Local.com as well as a proprietary network of approximately 20,000 local websites. The main site has been completely overhauled this past year for a more compelling interface. It allows users to easily query products and services based on desired geographic area. On the site users will find coupons, deals, reviews- all the staples of today’s shopping and deal oriented websites. Local.com has put a lot of effort to increase the stickiness of its site by adding a variety of content, including wellness, food, shopping, and finance.
The company’s Network unit leverages its technology to deliver content and ads to third-party websites. The unit provides a private label service to a syndication network of over 1000 regional media partners, enabling them to quickly and easily provide local search on their own sites with Local.com providing all listings and search results. It also provides hosting and management of approximately 80,000 third-party local websites. A third function provides XML feeds containing advertiser listings to approximately 100 participating sites, who conform the Local.com feeds to the “look and feel” of their own sites.
Sales and Advertiser Services assists over 40,000 local businesses with online advertising and web hosting, and has more recently added premium search engine optimization (SEO) services, ensuring ads receive the best possible placement and top listing in search returns. Small businesses often lack SEO capabilities; this service helps them stand out from the crowd.
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