According to BIA/Kelsey, $64.6 billion is spent annually across various types of media on local ads — from merchants as well as ad agencies, networks and major retailers — to generate calls to businesses.2 Considering that worldwide mobile phone penetration is projected to reach 70% in 2014, with nearly two-fifths (1.75 billion) owning a smartphone, and with the proliferation of mobile phone use for searches, pay-per-call demand is poised to increase. Additionally, call volume to businesses through mobile search is projected to explode — from about 30 billion calls per year in 2013 to 73 billion by 2018.
"We believe our unique local search traffic is very valuable for publishers and advertisers, our mobile search and programmatic solutions provide distinct advantages and our patents, in particular our pay-per-call family, are very valuable."
Source: Transcript of the last Conference Call of Local Corp direct at Seeking Alpha
Local Corp's patents, in particular the pay-per-call family, are very valuable - a lot more than the less than 20 Million debts.
"We believe our unique local search traffic is very valuable for publishers and advertisers, our mobile search and programmatic solutions provide distinct advantages and our patents, in particular our pay-per-call family, are very valuable."
Source: Transcript of the last Conference Call direct at Seeking Alpha
Local Corp has pay-per-call-offers, but bigger companies, who will buy this patents, can use it a lot more effective than Local Corp and better monetize.I believe, there is no problem by a sale to make an agreement, that Local Corp can use this patents in the future.
Pay Per Call Is the New Age of Leads
The available services for pay per call significantly help in effective lead generation. This is actually a great way to help marketers increase volume of qualified leads wherein the vendor sells your excellent leads. True to its name, the leads are provided through phone call in which you actually have the chance to speak to prospects which can be interested in buying your offer
The 5 important Pay Per Call-Patents of Local Corp:
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
Type: Grant
Filed: March 25, 2010
Issued: January 22, 2013
Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network
Patent number: 8306208
Type: Grant
Filed: August 7, 2009
Issued: November 6, 2012
Assignee: Local Corporation
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 7715857
Type: Grant
Filed: March 23, 2006
Issued: May 11, 2010
Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network
Patent number: 7596218
Type: Grant
Filed: May 30, 2003
Issued: September 29, 2009
Assignee: Local.Corporation
Methods and system for enhanced directory assistance using wireless messaging protocols
Patent number: 7200413
Type: Grant
Filed: July 30, 2003
Issued: April 3, 2007
Assignee: Local Corporation