On June 24, Capital State learned that, on June 23, Baozun E-Commerce (BZUN.US; 09991.HK), a US stock listed company, announced that during the "618" campaign period from June 1 to June 20, The company's entire network turnover exceeded 14.2 billion yuan, a year-on-year increase of 67%.
Among them, 16 stores have online sales of over 100 million yuan, 85 stores have online sales of over 10 million, and 18 stores have achieved sales in the first or second category TOP3 (Tmall).
During the period, Baozun e-commerce teamed up with 72 new brand partners to set up a live broadcast base of 2000 square meters and over 100 live broadcast executive teams (independent project central control + horizontal live broadcast management group).
The peak order processing of the OMS system is 2.2 million orders per hour.
The event covered 20 platform channels, including Tmall, JD, Douyin, Xiaohongshu, etc. During the period, 1318 offline stores empowered 9 brands to achieve O2O omni-channel sales, corresponding to a total turnover of 100 million, a year-on-year increase of nearly 65%.
In terms of warehousing and logistics, Baozun e-commerce has 16 self-operated logistics parks, with a storage area of over 730,000 square meters, an increase of 37% year-on-year; the total volume of self-managed warehouse receipts reached 5.93 million, of which automatic packaging and sorting was delivered every minute 1,300 orders; custom-made constant temperature luxury goods warehouse area reached 23,850 square meters, an increase of 134% year-on-year.
As of the close on June 23, the US stock Baozun e-commerce stock price was $34.58, an increase of 2.92%.
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