Bravo! Brands Inc. (OTCBB:BRVO) announced today that it has reached an agreement with Coca-Cola Enterprises, Inc. ("CCE") to terminate the Master Distribution Agreement ("MDA") entered into by the parties on August 31, 2005. The termination of the MDA allows Bravo! to move forward to finalize its negotiations with a new national distributor for its products. Ben Patipa, President of Bravo! commented: "The termination of our agreement with CCE was a joint decision between the two companies that reflects economic returns far below the expectations of both CCE and Bravo!. This termination of the MDA is a key step in our overall plan to restructure the business into an economically viable model through distribution with another national distributor." The Company also announced that the warrants to purchase 30,000,000 shares of Bravo!'s common stock that were issued as part the MDA relationship have been canceled in connection with the termination of the Master Distribution Agreement. No termination or cancellation fees will be paid by either party. About Bravo! Brands Inc. Bravo! Brands Inc. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the United States. Bravo's products are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo's Slammers(R) products are available in many channels of trade including supermarkets, mass merchandisers, drug stores, convenience stores, gas stations, military, education and foodservice outlets. Many of Bravo! Brands' Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods USA, a division of Mars Incorporated, General Mills, and Organic Valley, providing superior name recognition packaged with quality, great-tasting drinks. For more information, visit: http://www.bravobrands.com. Forward Looking Statements Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission. Bravo! Brands Inc., North Palm Beach Jeffrey J. Kaplan, EVP and CFO, 561-625-1411 or Benjamin McDonie, Manager, Financial Planning and Analysis, 561-625-1411
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