HP: http://www.elpolloloco.com/
Hat in letzten Tagen gute Prozente gemacht
Company Description:
El Pollo Loco is a differentiated and growing restaurant concept that
specializes in fire-grilling citrus-marinated chicken in front of our customers.
We operate within the fastest growing segment of the restaurant industry, the
limited service restaurant (“LSR”) segment. We believe we offer the
quality of
food typical of fast casual restaurants while providing the speed, convenience
and value typical of traditional QSRs, a combination which we call “QSR+” and
which provides a value-oriented fast casual dining experience. Our distinctive
menu features our signature product—citrus-marinated fire-grilled chicken—and a
variety of Mexican-inspired entrees that we create from our chicken. Every day
in every restaurant’s kitchen we marinate and fire-grill our chicken over open
flames, hand-slice whole tomatoes, avocados, serrano peppers and cilantro to
make our salsas, guacamole and cilantro dressings from scratch. The open design
of our kitchens reveals our Mexican-inspired cooking process and allows our
customers to watch our Grill Masters and team members fire-grill and hand-cut
our signature chicken, as well as make burritos, salads, tostadas, bowls,
stuffed quesadillas and chicken entrees.
We offer our customers healthier alternatives to traditional food on the go,
served by our engaging team members in a colorful, bright and contemporary
restaurant environment. We serve individual and family-sized chicken meals, a
variety of Mexican-inspired entrees, sides, and, throughout the year, on a
limited-time basis, alternative proteins like shrimp, carnitas and beef. Our
entrees include favorites such as our Poblano Burrito, Under 500 Calorie Mango
Grilled Tostada, Ultimate Pollo Bowl, Grand Baja Shrimp Tacos and Chicken, Bacon
and Guacamole Stuffed Quesadilla. Our freshly-prepared salsas and dressings are
prepared daily allowing our customers to create their favorite flavor profiles
to enhance their culinary experience. Our distinctive menu with healthier
alternatives appeals to consumers across a wide variety of socio-economic
backgrounds and drives our balanced composition of sales throughout the day (our
“day-part mix”), including at lunch and dinner.
El Pollo Loco is Spanish for “The Crazy Chicken.” We opened our first location
on Alvarado Street in Los Angeles, California in 1980, and have grown our
restaurant system to 401 restaurants, comprised of 168 company-operated and 233
franchised restaurants as of March 26, 2014. Our restaurants are located in
California, Arizona, Nevada, Texas and Utah. Our typical restaurant is a
free-standing building with drive-thru service that ranges in size from 2,400 to
3,000 square feet with seating for approximately 70 people. Our restaurants
generated company-operated restaurant revenue of $294.3 million and $76.2
million and system-wide sales of $657.6 million and $172.0 million, for the year
ended December 25, 2013 and the thirteen weeks ended March 26, 2014,
respectively.
We believe the quality of our food and dining experience and the affordable
prices we offer our customers drive our operating results, as illustrated by the
following:
. we achieved positive comparable restaurant sales growth in 11 consecutive
quarters through our fiscal quarter ended March 26, 2014;
. our annual AUVs grew from $1.5 million in 2011 to $1.8 million in 2013;
. from 2011 to 2013, we increased our restaurant contribution margin for our
company-operated restaurants by 230 basis points to 21.0% and from March 27,
2013 to March 26, 2014, we increased our restaurant contribution margin for
our company-operated restaurants by 160 basis points to 22.1%; and
. from 2011 to 2013, we increased our total revenue by 15.2% to $314.7 million,
increased our Adjusted EBITDA by 39.2% to $55.0 million, and decreased our
net loss from $32.5 million to $16.9 million. Included in our net loss
figures for 2011 and 2013 were expenses for early extinguishment of debt
totaling $20.2 million and $21.5 million, respectively.
---
Our executive offices are located at 3535 Harbor Blvd., Suite 100, Costa Mesa,
California 92626 and our telephone number is (714) 599-5000. Our internet
website address is www.elpolloloco.com.
|
Thread abonnieren
