Financial forecast in JPLs first report JPLs first report. Source: JPLs first report.
If we use 2021 actual revenue and a projected growth rate of 63% in the same JPL report, LKNCY would generate a revenue of $2,037.3 million in 2022. As of April 1, 2022, LKNCY's market capitalization was $2.3 billion, implying a P/S ratio of 2.0x for 2021 and 1.3x for 2022. All of its industry peers trade at a significantly higher P/S multiple (see table below).
Price/Sales Multiple
Companies Market Cap Price/Sales Starbucks (SBUX) $105 billion 3.6x 2021 Sales
3.2x 2022 Sales Dutch Bros (BROS) $9 billion 18.9x 2021 Sales
13.2x 2022 Sales Tim Hortons China (SLCR) $2 billion 17.9x 2021 Sales
7.6x 2022 Sales Luckin Coffee Inc (OTCPK:LKNCY) $2 billion 2.0x 2021 Sales
1.3x 2022 Sales Notes: The trading multiples are as of April 2, 2022 except SLCR which is calculated based on the info of its recent SEC filing.
On per store basis, LKNCY is also undervalued by a very wide margin compared to its publicly traded comparables. It is worth mentioning that the store count of LKNCY has now surpassed SBUX which has over 5,500 stores in China, but valuation per LKNCY store is only one sixth of a SBUX store.
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