Billabong International Ltd has implemented a new global omnichannel platform to help transform customer interaction with its brands. NetSuite's SuiteCommerce platform will be progressively rolled out across the action sports company to provide a true omnichannel experience across its wholesale, retail and ecommerce operations.
SuiteCommerce will provide a unified, real-time technology platform enabling Billabong International to:
Ensure a constant real-time flow of customer, order and inventory information across all of its sales channels, dramatically improving engagement with online shoppers, retail operations and wholesale partners.
Provide wholesale partners, both large and small, with their own password protected site to efficiently make purchases, review order history and account details, speed repeat purchasing and manage payments and credits. They will also be able to access and download key content, assets, videos and marketing collateral.
Monitor and manage each of its branded global websites from one single platform that can support up to 190 currencies, 19 languages, and multi-country tax compliance.
"Creating a true omnichannel experience is one of the seven strategic pillars in our transformation strategy," Billabong CEO Neil Fiske said. "We have high expectations of potential strategic partners in line with our approach of undertaking major structural changes once and doing them right. We look forward to working with NetSuite to build an industry leading global platform that creates a seamless customer experience across all of our channels, including wholesale."
Included in the software suite is a scalable order management solution that allows Billabong to utilize its inventory more effectively and be quickly updated to keep pace with the rapidly evolving retail industry and consumer expectations.
NetSuite CEO Zach Nelson said SuiteCommerce will enable Billabong to rapidly adapt to emerging retail models and strengthen its suite of brands.
http://risnews.edgl.com/retail-news/...bal-Omnichannel-Platform100035
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