Digital reading and mobile terminals, has become the new hot spot BAT and other Internet giants layout. During the quarter, Dangdang substantially increased investment in wireless terminals, digital reading and original content and other new businesses and accelerate the rate of innovation and copyright content into the corresponding market costs, technical expenses increased to 42.6%, 41.2%, more than sales growth.
"We believe that wireless terminals and digital services is essential for sustainable development Dangdang future, we must seize the forward-looking policies and favorable market window period, increase investment." Dangdang chairman Yu Yu expressed.
Dangdang reading active users increased by 400%
Dangdang 2015 one of the strategies is to build a digital business ecosystem, to accelerate the introduction of new products read more.
February, Dangdang publish original reading APP when reading a novel, the most popular social and read in conjunction with the barrage; fragmentation after reading the Introduction to the depth of reading-type applications, turn piece child APP on line two days in the mall millet, downloads that exceeded 20000.
As a matrix core, Dangdang reading clients constantly updated iteration, pushing fine typesetting process, maximize close texture of paper books, to enhance the user's reading experience.
Meanwhile, in the first quarter, Dangdang's original literature and animation online platform beans melon line, to create original content publishing marketing platform.
Through continuous investment, Dangdang digital business in the first quarter of explosive growth. Dangdang reading MAU (monthly active users) increased by 402%, users daily average length from 16 minutes to read a year earlier, to 50 minutes; e-book download and sales growth has also ushered in a jet.
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