Intertainment’s Ortsbo Real Time Translator To Launch Experiential Language Learning
Platform with Lingo Media
NEW YORK / SAN MATEO / TORONTO – March 31, 2011 – Intertainment Media
Inc. ("Intertainment" or the "Company") (TSXV : INT / US : ITMTF / FRA : I4T)
announces that its social media, real time, language translation platform, Ortsbo.com
(www.ortsbo.com), has entered into an agreement to establish a 50/50 joint venture with
Toronto-based, English language learning specialists, Lingo Media Corporation (TSXV:
LM; OTC BB: LMDCF) (“Lingo Media”) to launch the Ortsbo Learning Center,
powered by Lingo Media. The Highly Experiential Language Learning Platform (HELLP) will
provide users with the ability to learn, initially English, through micro-payment and course
tuition-based online interactive language learning.
With over 8.6 Million unique monthly users of Ortsbo and over 10 Million minutes of weekly
user engagement, the Ortsbo Learning Center, powered by Lingo Media will form part of
Ortsbo.com and provide language training solutions for users.
According to the British Council’s commissioned study, English Next, the massive increase
in the number of people learning English is likely to reach a peak of around 2 billion in the
next 5-10 years, with a significant increase coming from Chinese students, estimated now
at 250 million English learners and increasing about 20 million per year.
The services offered by the Ortsbo Learning Center will consist of online individual and
modular units that will initially teach English to a wide range of consumers, professionals
and corporate clients.
Users will be introduced to a series of free introductory lessons and will be able to
purchase additional lessons on a micro-payment basis, or full courses through a tuitionbased business model. Large corporate seat programs will also be available.
Individual lessons will range in price from as little as US$0.25 per lesson, up to US$50.00 per module and up to US$150.00 for full courses. Market prices will vary on a regional basis. Discount pricing will be available for qualified organizations and commercial enterprises.
“Ortsbo provides a natural environment for language-based training and services. With
over 8.6 Million active monthly unique users and growing, with China being the largest
user group, followed by Brazil, there are natural synergies with Lingo Media,” said David
Lucatch, President of Ortsbo Inc. / CEO Intertainment Media Inc.
“The Ortsbo Learning Center featuring HELLP is a revolutionary shift in language learning, making it fun for people of all ages to become proficient in English and other languages.”
Lingo Media’s ELL Technologies’ products, content and learning modules are mapped to the
world’s leading language learning standard exams including Education Testing Service’s
TOEFL and TOEIC; the Council of Europe; University of Cambridge, British Council and IDP
Education IELTS; and the University of Cambridge’s UCLES / Cambridge Assessment,
Europe’s largest assessment agency.
“Providing language learning services to major organizations and enterprises including the
Shanghai World Expo 2010, Southern China Airlines, Mercedes SMART and major
universities internationally, Lingo Media and its divisions distribute its language learning
products in 25 countries,” said Michael Kraft, President & CEO of Lingo Media. “Our
agreement with Ortsbo for the launch of the Ortsbo Learning Center allows us to leverage
the dynamic growth of Ortsbo’s social media and upcoming email translation platforms and
provide users with the opportunity to increase their language proficiencies.”
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