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Press Release
GTREX Capital Announces Strategic Alliance with TravelMole to Expand Awareness of International Green Brand for Tourism and Related Businesses
Issued Wednesday January 23, 2:57 pm ET
Close of Acquisition Expected to Launch Marketing Efforts in the Travel, Tourism and Related Industries as well as in the Public Markets
MURRIETA, Calif.--(MARKET WIRE)--Jan. 23, 2008--GTREX Capital, Inc. (OTC BB: GRXI), a holding company with subsidiary operations in the travel distribution industry, today announced that the company has entered into a strategic alliance with TravelMole, the most highly acclaimed and largest global online community for the travel and tourism industry with over 450,000 registered travel and tourism professionals worldwide, to broaden awareness for the expected acquisition of an international green brand for sustainable tourism.
Due to TravelMole’s stature in the global travel and tourism industry, and specifically its effectiveness in reaching a large and diverse audience in this market, GTREX Capital became interested in establishing a relationship beyond just news distribution and advertising. As a result, the strategic alliance is anticipated to include a consulting agreement between the two companies under which TravelMole will assist in the areas of news distribution, news links, audio and video content, event sponsorships, high profile associations, mutual support, and brand visibility.
TravelMole’s registered users include 133,000 in Europe/Russia, 241,000 in North America, 23,000 in Asia/Pacific, and 59,000 in other countries and are comprised of travel agents, tour operators, conference and meeting planners, group travel organizers, tourist officers, trade suppliers, hoteliers, travel journalists, destination marketing officers, and other travel and tourism professionals. The TravelMole.com web site registers 8.5 million hits each month, and 7.1 million email copies of various TravelMole wires are broadcasted globally every month.
TravelMole is a member of the OmniTourism Group, a global provider of travel and tourism services and systems for content management, aggregation and distribution for consumers and the travel industry. TravelMole's management team include some the travel and tourism industry's most experienced and respected eMarketing, Travel Industry and journalism professionals in North America, UK/Europe and the South Pacific. Likewise, its editorial staff includes recognized journalists, previously from major travel print publications.
GTREX Capital expects to close on the acquisition of 80% of the issued and outstanding shares of an internationally recognized green brand for sustainable tourism and additional environmentally conscious businesses shortly. Management anticipates announcing the details of the acquisition, including the name of the acquired company, by the end of January.
In December 2007, GTREX Capital entered into an initial agreement outlining the acquisition that called for the acquisition of a majority interest in the targeted company, which has an existing subsidiary business with operations, existing clients and revenues. The planned structure of the post-acquisition entity is that the public company will house a high profile international green brand, which is expected to become synonymous with green sustainable tourism. There will be two operating subsidiaries of the public company: the existing subsidiary of the acquired company, and GTREX Capital’s current operating subsidiary, Global Travel Exchange, a travel distribution technology company that provides a more efficient and cost-effective connection between customers and travel suppliers.
“TravelMole provides exactly the type of comprehensive exposure that we are pursuing on behalf of GTREX Capital’s planned acquisition,” stated Steven R. Peacock, interim president/chief executive officer. “As we have previously stated, the acquisition target has considerable scope and depth, including worldwide reach and high profile individuals. TravelMole’s international orientation in a broad array of areas and interests related to the travel and tourism industry is an ideal platform through which we intend to publicize this acquisition, both initially and well into the foreseeable future.
“We look forward to a beneficial relationship with TravelMole as a result of our association and hope that shareholders will become Travel Mole subscribers as another way to monitor our company’s news and the progress of our acquisition,” Mr. Peacock added.
“TravelMole is very familiar with GTREX Capital’s acquisition target, having been involved with the international brand and its associated partners and businesses for a number of years,” commented Charles Kao, Group Publisher for TravelMole. “When detailed information about the international green brand becomes available, I look forward to the opportunity to explain why we so fully support its global initiatives and why we have chosen to get involved with GTREX Capital at this time.”
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About GTREX Capital, Inc. GTREX Capital, Inc. (http://www.gtrexcapital.com) is a holding company with a subsidiary conducting business in the travel industry. Global Travel Exchange, Inc., a GTREX Capital subsidiary, has launched its Voyager Network travel distribution platform, which provides a service that enables direct access to reservation systems of major travel suppliers such as airlines, cruise lines, hotels, car rental companies and providers of other travel amenities. GTREX Capital is in the process of identifying synergistic and non-synergistic businesses as potential acquisition targets for the company.
Safe Harbor Statement This release contains forward-looking statements with respect to the results of operations and business of GTREX Capital, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.
Contact:
Gemini Financial Communications, Inc. A. Beyer 951-677-8073 investors@gtrexcapital.com
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