DGAP-News: ad pepper media International N.V.: Webgains seals exclusive new digital partnership with world AI experts to 'Humanise' sales launches
DGAP-News: ad pepper media International N.V. / Key word(s): Miscellaneous/
Miscellaneous
ad pepper media International N.V.: Webgains seals exclusive new digital
partnership with world AI experts to 'Humanise' sales launches (news with
additional features)
09.10.2018 / 11:34
The issuer is solely responsible for the content of this announcement.
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Webgains further Humanises AI R&D
- Webgains seals exclusive new digital partnership with world AI experts to
'Humanise' sales launches -
LONDON, 09 October 2018: Today international hi-performance affiliate marketing
network Webgains - www.webgains.com - announces a new creative, technical &
knowledge transfer partnership with London-based Humanise.AI, one of the
world's most innovative & experienced Artificial Intelligence & Machine
Learning consultancies.
Already working on several AI-driven projects and feature developments to
accelerate internal process & marketplace efficiencies via its existing
relationship with IBM, Webgains is now looking to broaden its reach into this
area through a number of parallel solution providers and across a number of
difference use cases.
As part of the exclusive deal, a number of Webgains' technical employees will
be embedded inside and alongside the London-based Humanise.AI team to help
guide and inform the conceptual understandings on both sides as well as help
train and launch the resulting technologies.
On top of this, Duncan Anderson, CEO of Humanise.AI and ex-CTO (Europe) of IBM
Watson will be engaged as technical adviser working alongside Webgains R&D
product & development teams based in Bristol UK.
Among the first projects to be tackled will be new AI driven processes and
systems to significantly reduce the TTL (time to live) for new advertisers to
promote their online products and services to the Webgains global network using
a 'hybrid' mix of human interaction supported by Artifical Intelligence and
Machine Learning capabilities.
Duncan Anderson, CEO at Humanise.AI, comments, "Since Webgains declared their
interest in using new AI-driven technologies & processes last year we've been
heavily involved in helping them plan and develop all kinds of exploratory
projects and pilot schemes to see where our expertise and experience can help.
We're really excited to be in a position to help Webgains use both our deep
experience and the technical platform that we've invested heavily in
developing. Together we're now accelerating the journey to bring conversational
and artificial intelligence technologies to the heart of the Webgains
business."
Richard Dennys, CEO of Webgains, comments, "This exclusive partnership is a
natural fit for us. Our engineers are super excited to be working with such a
leading edge team. The whole performance marketing industry is notorious for
extended times-to-launch. As part of our internal process review we worked out
that from signing a contract to going live could take up to one year in worst
cases, involving over 100 separate activities. Our early AI driven pilot work
on this has seen in some cases this reduced to days, hours and in one case just
minutes. When we are launching up to 100 new advertisers per month these
efficiencies really add up to a significant aggregation of marginal gains."
This partnership extends the push into the world of Artificial Intelligence for
Webgains, who in 2017 was the world's first affiliate network to enter a
research partnership with IBM.
Webgains will be further showcasing their AI explorations in a session at this
years Performance In Live show in London on October 15^th.
ENDS
About Webgains
The affiliate marketing network Webgains is a member of the ad pepper media
group, headquartered in London. The company was founded in 2005, and has
additional offices in locations including Nuremberg, Munich, Bristol, Paris,
Madrid and New York. Webgains' innovative platform is available in 14 markets
worldwide, enabling advertisers to manage their partner programmes efficiently.
The performance marketing network supports customers in 195 countries and
advertised over 20 million products in the online sector in 2017, resulting in
a gross sales value (GSV) of EUR 1 billion.
Webgains' vision is to make affiliate marketing intuitive, predictive and
proactive with the help of cognitive technologies. The aim is to let
performance marketing benefit from the latest developments in AI and machine
learning. As the world's first affiliate network, Webgains has been working on
these developments with IBM Watson since 2017, and has developed AI to an
advanced level in collaboration with AWS, Google and Apple.
Webgains UK has been nominated for 5 Awards in the forthcoming PerformanceIn
"International Performance Marketing" Awards and in May 2018 won the PerformixX
award and is one of the top two leading German affiliate networks in the field
of display performance.
The Webgains network includes 250,000 publishers and 1,800 advertisers,
including brands such as Nike, Samsung, Liverpool FC and Hertz. http://
www.webgains.com
About Humanise.AI
Humanise.AI is a technology startup transforming customer experiences across
industries through the application of voice, messaging and artificial
intelligence technologies.
Led by the former European CTO for IBM Watson, Humanise.AI has formed a
uniquely talented team with deep experience and knowledge of the latest AI and
messaging technologies.
Humanise.AI's core product is designed to help businesses of all sizes to
implement self-service solutions that use both AI and humans in partnership to
support the customer experience. By combining the efficiency of AI with the
sophistication of humans, Humanise.AI aims to deliver the perfect experience -
whether it be automating a simple question or solving a complex complaint.
In 2018 Humanise.AI launched its Gem product for the hospitality industry, the
first of many planned AI-based industry solutions that apply the power of the
core Humanise.AI technology to solve real industry challenges. Gem has been
deployed to a number of UK-based hotels, where it's being used by an unheard-of
~60% of guests - demonstrating strong demand for Humanise.AI's technology.
Humanise.AI is actively assessing other industry sectors that might benefit
from its unique technology. www.humanise.ai
Press Contact
Yvonne Rogers
ad pepper media International N.V.
+49 (0) 911 929057-0
pr@adpepper.com
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Additional features:
Document: http://n.eqs.com/c/fncls.ssp?u=NDDKTHUSIX
Document title: PR: Webgains seals exclusive new digital partnership with world
AI experts to 'Humanise' sales launches
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09.10.2018 Dissemination of a Corporate News, transmitted by DGAP - a service
of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements, Financial/
Corporate News and Press Releases.
Archive at www.dgap.de
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Language: English
Company: ad pepper media International N.V.
Frankenstrasse 150 C
90461 Nuremberg
Germany
Phone: +49 911 9290570
Fax: +49 911 929057-157
E-mail: ir@adpepper.com
Internet: www.adpeppergroup.com
ISIN: NL0000238145
WKN: 940883
Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial
Listed: Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart,
Tradegate Exchange
End of News DGAP News Service
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731529 09.10.2018
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Firmenname: ad pepper media International N.V.; Land: Deutschland; VWD Selektoren: 1E;
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