Here's How Augmented Reality Is Becoming Business as Usual
When applied in the enterprise market, this technology can increase productivity, reduce errors and streamline processes corporation wide.
Here's How Augmented Reality Is Becoming Business as Usual
Image credit: Courtesy of Pay Per Growth
By Pay Per Growth
While augmented reality has become fairly commonplace in our vocabulary, its capabilities are often misunderstood. With the big players like Apple and Sony harnessing the power of AR for entertainment purposes, many of us still expect to see 3D mythical creatures leaping out from a screen.
But walking with dinosaurs is just one of AR’s many possibilities. When applied in the enterprise market, this technology can increase productivity, reduce errors and streamline processes corporation wide.
We spoke to Paul Boris, COO of Smart-Glasses, augmented reality and virtual reality suppliers Vuzix, to find out why AR is so misunderstood and how demand is ramping up as we move into 2018.
“AR for many other companies is still a “party trick”, meaning, it’s intended to entertain but rarely provides sustainable business value,” he explains. With partnerships with big brand names, including DHL, AirBus and Blackberry, as well as a $5 million deal with Toshiba, the company is emerging as a market leader, ripe for acquisition in a space with many large players looking to gain a foothold.
Providing real business solutions.
“From Vuzix’ perspective,” says Boris, “in enterprise, having a solution that can put the red-dot in the right spot at the right time is a real use case.” In the case of DHL, the company’s smart glasses are providing workers with visual displays of order picking instructions and all the information they need to find items and place them on the cart, allowing them to work hands-free. In international trials, DHL reported an average improvement all round in productivity by 15 percent, as well as greater accuracy.
Another business successfully integrating wearable computing into their daily production line is AirBus, who reported the ability to deliver tasks five times faster while driving errors to zero and improving ergonomics. “The ability to complement the operator with context relevant, real-time data is creating dramatic improvements and accelerating the digital transformation for industrial companies, field service and support roles in every industry.”
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