DataLogic International Launches GPS Based Vehicle Tracking Solution as First Wireless M2M Application Tuesday January 20, 5:30 am ET IRVINE, Calif., Jan. 20 /PRNewswire-FirstCall/ -- DataLogic International, Inc. (OTC Bulletin Board: DLGI - News; Berlin Stock Exchange: 779612 - News) today announced that it has launched a GPS based vehicle tracking device as its first Machine-to-Machine (M2M) application. DataLogic's vehicle tracking device, known as Panther, consists of a Global Positioning Service (GPS) receiver and a wireless modem that communicates with Personal Communication Services (PCS) networks such as AT&T, T-Mobile, and Cingular, and more. Aimed largely at theft, recovery, and tracking services, the device can be installed in a vehicle to allow complete control from a user's cell phone, PC, or landline. The device can also be placed in a vehicle with no connections in a manner that would still allow a vehicle to report if it is stolen or has moved from its last parked position. By using a stand-alone or web-based interface, users can query a vehicle for its location along with information such as airbag deployment, theft alarm status, speed, direction, and time idle. Users may perform other customized functions such as unlocking the vehicle's doors with a cell phone and receiving an automatic alert when a car has been stolen. The product has been tested and works in the USA, UK, and Brazil. It is currently available in GSM mode with CDMA support available some time this quarter. "The existing market for wireless telemetry is estimated to be $1.15 Billion according to the Yankee Group. By the year 2006, it is estimated that the M2M market, between the USA, Japan, and Western Europe, will be $3.6 Billion and growing to $100 Billion by the end of year 2010 according to McKinsey and Company," commented Robert Newell, DataLogic's VP of Sales and Marketing and a new board member. Newell continued, "It is estimated that by the year 2006, of the total number of GSM terminals (cell phones, M2M transceivers, etc.), 50% will be connected to machines and 50% will continue to be used for voice. M2M has a tremendous growth potential and we are excited to have the technology to capitalize on this fast-growing segment of the wireless industry." "This is another of DataLogic's initiatives to further penetrate the wireless market," said Keith Nguyen, DataLogic's President. "We believe that with the proliferation of the wireless standard 802.11, GSM, and CDMA and decreasing cost in these technology deployments, the M2M market segment will experience rapid growth as consumers and enterprises seek to improve efficiency by actively managing and controlling their assets." "DataLogic expects to derive new revenue streams from the unit sales and licensing fees of the core technology, which can be used to develop any of the M2M vertical markets. We will also work with various carriers to resell SIM cards and airtime and expect to generate income from that as well," added Nguyen. M2M is a fast growing segment of the wireless industry. Utilizing the standard 802.11, GSM and CDMA protocol, wireless communication can be made between machines, mobile-to-machine, and man-to-machine to monitor and manage physical assets. Some examples of M2M application include security, automatic meter reading, supply chain management, vending machine management, industrial equipment monitoring, cargo tracking, vehicle tracking, traffic control, and home automation.
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