Local.com aussichtsreich

"Before a company can book a single penny in profit it needs a product to sell. Yet in today’s fiercely competitive global economy, before a company can produce something to sell, it needs to patent the idea. Otherwise, it’s too easy for competitors to knock off the product and steal market share.

In other words, being first to market is no longer enough of a competitive advantage. Companies need to be first to market and have patents protecting their products to ensure sales and profit longevity.

Groupon (Nasdaq: GRPN) and Apple (Nasdaq: AAPL) serve as good examples of this new paradigm at work.

As you’re well aware, Groupon invented the daily deals market in 2008. All it took was a novel idea to connect consumers and businesses in a new way – via coupons over email. But guess what? Groupon didn’t have even one patent protecting its novel business model. And within four years, over 300 competitors emerged. Now, Groupon doesn’t stand a chance to keep booking higher profits, let alone survive.

Contrast Groupon’s experience with the details behind the meteoric rise of Apple and you’ll definitely get the connection between patent filings and stock price performance.

We can all agree that Apple took the world by storm with its iPhone launch in June 2007. Before it sold a single one, though, it secured as many patents as possible. And it continued to do the same thing on every next generation device."

Source: Patent Filings: The Next Great Leading Indicator by Seeking Alpha
March 11, 2012
 

bei Yahoo momentan nicht mehr posten, wem immer das durchzusetzen auch gelungen ist. Dass das extrem absurd ist, weil sich der Wert von Technologieunternehmen ganz wesentlich durch seine Patente erklärt, steht auf einem anderen Blatt.

Aber immerhin ist ein Posten in vielen Schritten noch möglich, wenn man die Postings varriiert:

http://finance.yahoo.com/mbview/threadview/...&tls=la%2Cd%2C2%2C3

Momentan fehlen da allerdings noch vier von den 14 Patenten.  

2014 Summary Compensation Table for CEO Thiel: one third fixe income - two third warrants of Local Corp
.

2014 Summary Compensation Table of Local Corp

Name and Principal Position Year: Frederick G. Thiel 2014

Salary: $ 296,625

Bonus: 0

Stock Awards: 0

Option Awards:$ 563,072
 

Letztes Filing auf local.com

Filing Date Form Description Filing Group Downloads
05/21/15 DEF 14A Official notification to shareholders of matters to be brought to a vote ("Proxy") Proxy Filings
 

http://uk.businessinsider.com/...th-mobile-leading-growth-2015-3?r=US  

http://www.nasdaq.com/aspx/...1-2015-results-earnings-call-transcript

Falls Ihr über die Seite 1 nicht hinauskommt, solltet Ihr Euch bei Seeking Alpha regisrtieren - es lohnt sich und ist problemlos.  

http://www.wordstream.com/blog/ws/2015/01/09/the-internet-of-things  

The Internet of Things Offers Amazing Opportunities for Local SEO

For SEOs, local has been one of the most potentially lucrative areas of search. The explosion in smartphone adoption – and the accompanying tectonic shift in location- and device-dependent services – has brought with it a wide array of challenges for SEOs, but it has also been a major boon for small businesses and consumers alike.

Source: Read the complete terxt direct at wordstream/blog/ws/2015/01/09/the-internet-of-th
 

"Every few years, a technology emerges that naysayers claim will “end” the SEO industry, but few developments have the potential to change the SEO landscape as irrevocably as the Internet of Things. Even today, when headlines about how mobile search is poised to eclipse desktop in terms of volume are still making the news, optimizing sites for mobile is a major challenge for some businesses.

For savvy SEOs, developments in interconnected smart devices represent an incredible opportunity to grow their own businesses and those of their clients – but it won’t be easy. User experience design is already crucial – and according to Barry Schwartz over at Search Engine Land, could soon be an important ranking signal in Google – but in the coming years, it will be nothing short of essential if small businesses are to survive.
 

http://localcorporation.com/about/newsitems/578  

Local Corp needs 14.9 million revenues in Q2/20155 to reach a positive cash flow from operations - I believe no problem

Results of Q1/2015
Revenue 13.1 million
Cash Fkiw from operations - 1.8 million

Estimates for revenues from Q2/15 - Q4/15 from Libuda

Q2/2015: 15.2 million

Q3/2015: 17.5 million

Q4/2015: 19.2 million

Local Corporation Reports First Quarter 2015 Financial Results
May 15, 2015 7:05 AM

“As we move forward in 2015, we are focused on execution,” said Local Corporation chairman and CEO Fred Thiel. “In the first quarter, our revenue per thousand visitors held strong at $186; however, our overall financial results were negatively impacted by several challenges that carried over from the fourth quarter of 2014. We continued to address these issues and to rebuild our traffic, but we have not progressed as quickly as we had hoped.

 

http://www.nquerybylocal.com/  

nQuery(TM) by Local provides a complete responsive solution to create powerful search experiences in a configuration that meets your brand’s needs. Our white-labeled, hosted search application incorporates the most essential features and functionality and is easy to integrate.

Plus, the search results page maintains the look and feel of your site, including the addition of your logo. nQuery also drives searches into existing apps, games and platforms to further drive brand engagement.

And, while you offer your users a high-quality search experience, you make money with search advertising.  Ads are served automatically as part of the search results, so you don’t have to do anything extra.

Leverage our search technology to display quality results and ads, while offering users a superior user experience.

Call 949.341.5346 or email us to get started!  

Up to now, all marketers have been active engagement specialists: get consumers’ attention, get them to do something.  This kind of traditional marketing will always have its place.  But over the next few years, digitally enhanced marketers will emerge.  They will drive velocity by collecting the data consumers generate by doing life, use purpose-built man–machine partnership tools to analyze it, and take action.
Don’t think of this as marketer vs. machine, or marketer vs. computer.  Think of this as marketer vs. digitally enhanced marketer (marketer–machine partnership).  The combination is unbeatable!

http://www.shellypalmer.com/spb/...anced-marketers-will-be-unbeatable  

Local Corp was never better positioned in the history: Transforming our business and entering rapidly growing digital ad markets by leveraging our premium audience:

OLD BUSINESS MODEL:
- Opportunistic short term focus
- High revenue concentration risk
- Limited innovation
- Focus on complex SMB market

NEW BUSINESS MODEL:
- Long term value creation; bottom-line driven
- Diverse revenue streams
- Rapid lean production interation and innovation
- Differentiated value propositions
- Shift to enterprise advertisers

Source: Company Overview January -2015 (from the Website of Local Corp - SEC-Filings
 

Ed Woo - Ascendiant Capital
And then moving onto mobile, you did mention that your traffic has been a little bit slower in ramping up. Is there a reason for that? And what's the kind of visibility of when you think it may scale?

Ken Cragun - Chief Financial Officer, Secretary
Sure. Great question, Ed. Whenever you work with very large partners, you don't necessarily always control the rollout timeline and especially a large partner that we signed at the end of last year that was implemented at the beginning of this year, because they are live across so many countries and so many sub-brands, if you would, it's taking longer to get them to begin to ramp volume.

We have had to go through a lengthier test process in each of the regions than I think we expected it to take. But we remain optimistic that they will achieve the volumes we had previously projected. It's just taking longer. At the same time, the new carriers we are signing provide a lot of positive outlook longer-term, but again some of the carriers, it can take six to nine months from when you sign an agreement until when you start seeing some real volume out of a carrier as they have to go through testing the implementation and then you tweak that and then they begin to run bigger and bigger volumes through the system.

So we remain very optimistic about mobile. We think it's a great platform. We certainly seem to have good success in finding carriers. If you look at our pipeline and the deals that we are winning there, it's just a question of the implementations taking longer than expected, but we remain confident that those implementations will happen over time, as projected

Source: Read the complete transcript of the last Conference Dall direct a SeekingAlpha

 

Amit Dayal - Wainwright
Got it. And just last question on the margins. Any chance for margins to bounce back in the second or third quarter?

Ken Cragun - Chief Financial Officer, Secretary
As Fred mentioned in his remarks, we relaunched a significant advertiser and monetization on tablets traffic. So we are seeing a nice uptick in revenue and margin and on our O&O business. We are seeing RPMs from our ad partners improve. And so we are encouraged that our owned and operated business is seeing improved topline and margins which will be the largest contributor to our upside margin going forward.

Source: Read the complete transcirpt of the last Conference Call direct at Seeking Alpha
 

Targeted advertising will become more local through influence of programmatic

In a new report, Borrell Associates estimated that 10 percent, or $5 billion, of local advertising would be sold via automated channels this year, more than double last year’s share. Borrell further projected that by 2019, that share would rise to 61 percent as locally bought banner ads surpass national in 2016 as programmatic targeting becomes more widespread, rising demand lifts CPMs and national programmatic banners become cheaper add-ons to bigger buys .

While it’s true that local sellers probably trail national media in adapting to programmatic, it doesn’t have to be detrimental to their business, said Rick Ducey, managing director at BIA/Kelsey. Properly trained, local sellers can use the time freed up by automation to spend building client relationships, he said. “Programmatic does not mean you’re going lose your job. It does not mean a race to the bottom.”

Source: Read the comolete text direct at digiday/publishers/local-medias-programmatic-growing-pains-5-char­ts/ Less
 

http://marketingland.com/...tic-primer-programmatic-advertising-94502  

Display Advertising

Get With The Programmatic: A Primer On Programmatic Advertising

Learn the ins and outs of programmatic, and discover how it's changing the face of display advertising.

Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by 2018. Maybe you’ve even tried it for a recent campaign because you read that it is the future of advertising.

 

Display Advertising

Get With The Programmatic: A Primer On Programmatic Advertising

Learn the ins and outs of programmatic, and discover how it's changing the face of display advertising.

Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by 2018. Maybe you’ve even tried it for a recent campaign because you read that it is the future of advertising.

Read the complete text direct at marketingland/primer-programmatic-advertising

 

nicht aufgrund eines Einspruchs von Marketingland, die sich ein bessere Werbung für ihre Seite kaum wünschen können, sondern m.E. aufgrund von kriminellen Elementen, die den Kurs von Local Corp manipulieren.  

Ad fraud is one of the primary reasons why some marketers are hesitant to try out programmatic campaigns. But fraud started causing marketers headaches long before programmatic advertising came around. Some estimates cite more than one-third of ad traffic as fraudulent, and not many industries would stand for a 66 percent success rate.

The good news is that machine-learning technologies can actually identify fraudulent patterns and avoid them. Marketers that have a better understanding of what leads are converting into sales can teach the machine where low-quality leads are coming from and make adjustments on where the focus should be.
Going through this process manually would not only be time-consuming, but also cost prohibitive. And those engaging in fraudulent activities are constantly finding new ways to make money, but keeping the focus on lead quality will quickly filter out these schemes.

Read the complete text direct at marketingland/primer-programmatic-advertising



 

• Traffic Quality achieved 100% nTegrity™ coverage of the Network syndication traffic effective Jan. 1, 2015
To date, the nTegrity platform of Local Corp has already delivered a substantial increase in traffic quality scores from advertising partners.
Source: Report about Q4/14

"We believe the traffic quality control steps being implemented currently should yield stronger margins for Local Corp"
Source: Wainwright

During the third quarter, Local Corp developed a traffic quality solution, nTegrity, which it believes will better protect advertisers from fraudulent traffic types such as programmable headless browsers, BotNets and JavaScript manipulation. Launched in the fourth quarter, nTegrity will be used to detect, analyze and decide whether or not to show ads from the company’s ad partners on a real time, impression-by-impression basis, using an array of proprietary and third-party tools.

The company expects nTegrity to increase conversion rates for advertisers and expects advertisers’ spend
.
"Traffic quality continues to be a top priority for us to ensure that we’re providing the best outcome for our advertisers,” said Local Corporation chairman and CEO, Fred Thiel. “Over the past several months, we have been focused on actively managing and optimizing  

to your value added services

- nQuery(TM) by Local provides a complete responsive solution to create powerful search experiences in a configuration that meets your brand’s needs. Our white-labeled, hosted search application incorporates the most essential features and functionality and is easy to integrate.

- Plus, the search results page maintains the look and feel of your site, including the addition of your logo. nQuery also drives searches into existing apps, games and platforms to further drive brand engagement.

- And, while you offer your users a high-quality search experience, you make money with search advertising. Ads are served automatically as part of the search results, so you don’t have to do anything extra.

- Leverage our search technology to display quality results and ads, while offering users a superior user experience

- Our data, your way: Industry leading, white label mobile search solution

- Drive brand engagement: Seamlessly integrate your apps, games and custom content

- Speaks your language: Search results available in 32 global markets

- Friction-free operations: Fully managed, scalable mobile experience

- Monetize your searches: Earn passive revenue on each interaction