Australian Open announces multi-year deal
with Luckin Coffee
The Australian Open tennis tournament has announced a multi-year partnership
with Luckin Coffee, which will become its official coffee partner in China and
Southeast Asia.
15.01.24, 18:45 Australian Open announces multi-year deal with Luckin Coffee - Global Coffee Report
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“We’re delighted to partner with Luckin Coffee – one of Asia’s dominant and
fastest growing coffee retailers,” says Tennis Australia Chief Commercial Officer
Cedric Cornelis.
“Partnering with Luckin is an important and exciting next step in executing our
strategy to expand the Australian Open’s presence in China and Asia more broadly,
where tennis continues to grow rapidly in popularity. Both Luckin Coffee and the
Australian Open embrace premium playfulness in our brands, making us a great fit.”
Luckin Coffee has over 13,000 stores across more than 300 cities in China and is
now expanding into Singapore.
“The sport of tennis is associated with a healthy lifestyle, and represents elegance
and expertise, which is well aligned with the brand of Luckin Coffee,” says Luckin
Coffee Co-founder and Chief Growth Officer Yang Fei.
“As one of the largest coffee chain brands in China, the partnership between Luckin
Coffee and the Australian Open will bring great synergy as both are leading brands
representing healthy, high-quality lifestyles, and will help to promote our coffee to
the world.”
Luckin Coffee will be doing giveaways throughout the tournament in 2024 and will
also launch an Australian Open co-branded product in China and Singapore.
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