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Press Release Source: NeoMedia Technologies, Inc.
Digital Rum, U.K.-Based Innovator in Mobile Commerce Solutions, Signs LOI to Join NeoMedia Technologies's Launch of PaperClick in Europe
Friday January 16, 10:17 am ET
FORT MYERS, Fla., and LONDON, Jan. 16, 2004 (PRIMEZONE) -- NeoMedia Technologies, Inc. (OTC BB:NEOM.OB - News), a developer of software and patented technologies which link products, print, and physical objects directly to targeted online data, said today it has signed a Letter of Intent with Digital Rum Ltd., a U.K.-based provider of mobile commerce solutions, to enter a collaborative agreement to launch PaperClick(tm) in Europe.
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In announcing its intent, Digital Rum will work with Big Gig Strategies of London, which is spearheading the launch of Paperclick and PaperClick for Nokia(r) Camera Cell Phones(tm) in Europe.
Digital Rum said merchants will be able to set up and administer mobile shops and design and deliver special promotions and coupons, all through PaperClick bar-type codes and a camera phone. Merchants, it said, will be able to link their print advertising to instant online purchases using proximity marketing, including accepting mobile commerce purchases and setting up delivery, with ``shops'' accessible through mobile operators' portals, within or outside of their shopping service, or stand-alone mobile service with dedicated URL or SMS access.
The range of services offered by Digital Rum includes back-end tools which allow configuring and changing the user experience as often as necessary - even daily if needed - as well as manage content, track service usage and transactions, create special operations, answer customer demand, and provide multiple payment support.
``Today, smart and aggressive consumer product industry brand managers and other leading-edge marketers want a total solution which easily and accurately interacts with their customers,'' said Charles T. Jensen, president, COO and acting CEO of NeoMedia. ``With PaperClick, and with the innovative concepts engineered and implemented by Digital Rum, we believe that marketing and merchandising in Europe can be dynamically changed, all through our joint technology and a Web-enabled camera cell phone.''
Well Entrenched European Partner
London-based Digital Rum Ltd. develops, operates and markets solutions which enable mobile operators and brands to realize the substantial opportunities the mobile market affords through mobile commerce and shopping. It has relationships with leading European mobile providers, including Vodafone(r) in the U.K., Germany, and Italy; Orange(r) in the U.K. and France; T-Mobile(r) in the U.K., Germany, and internationally; as well as with O2 UK(r), Bouygues(tm), and SFR(r) in France.
Power Behind World's Leading Mobile Solutions
``Digital Rum provides the technology powering some of the world's top mobile solutions,'' said Andrew Fletcher, its managing director. ``Our platform blends essential functionality needed to build a secure and robust commerce and communications engine with a highly configurable end user experience. Digital Rum works with mobile operators in Europe to create solutions around our technology, and is delighted to embark on what we hope will be a long and mutually beneficial relationship with NeoMedia,'' he said. ``We believe the opportunities for creative marketing afforded by PaperClick dovetail perfectly with our other technological solutions.''
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (http://www.neom.com), is a developer and international marketer of software and patented technologies which link products, print, and physical objects directly to targeted online data, with expertise in homeland security and e-authentication applications. NeoMedia markets PaperClick and PaperClick For Cell/Mobile Phones(tm), which link physical information and objects to the Internet, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions.
About Digital Rum Ltd.
Based in London, with offices in France and Germany, Digital Rum Ltd. (http://www.digitalrum.com) is Europe's market leader in delivering secure, scalable mobile solutions. Its product suite allows mobile operators and brands to deliver the mobile services that drive commerce and improve communications with their customers.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
PaperClick, PaperClick for Nokia Camera Phones and PaperClick for Camera Cell Phones are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.
CONTACTS: NeoMedia Technologies, Inc.
Charles T. Jensen
(239) 337-3434
cjensen@neom.com
The Kaminer Group
David A. Kaminer
(914) 684-1934
dkaminer@kamgrp.com
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