And we can also expect e-commerce to play a role in Viber’s future. Rakuten, Viber’s parent company, is an e-commerce giant often dubbed “the Amazon.com, Inc (NASDAQ:AMZN) of Japan.” When it bought Viber in 2014, Rakuten made clear its plans to eventually integrate the app into Rakuten’s ecosystem.
When you add more functions to an app, users will spend more time on it, doing things such as booking doctor’s appointments, playing games and chatting with friends. The more time users spend interacting with the app, the greater the potential ad revenue, and this means serious money for the app’s parent company.
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