Hot on the heels of our beta release of QReateBUZZ, a QR Code generator, management and analytic tool, Ad Age published an article about the long-awaited QR Code technology and how they’re being used in marketing campaigns.
First up was Qdoba, a casual Mexican restaurant that is using QR Codes in their campus newspaper print advertising and promotional posters. Kids are encouraged to scan the QR Code and receive a buy one, get one free coupon. The campaign netted a whopping 52 percent redemption rate with about 4,000 scans.
According to Ad age, Nike are also deploying QR Codes at sporting events to deliver athlete information to fans, Microsoft are putting them on their next round of packaging for their X-Box games and Volvo recently used QR Codes in their prints ads to lead ’scanners’ to exclusive and downloadable C70 model content.
QR Code on Manor, TX City Hall Building Smaller U.S. companies such as Qdoba and a couple of city governments have incorporated QR Codes into their marketing mix. Sonoma County recently placed QR Codes at bus stops so visitors could download bus schedules to their phones, and the City of Manor, Texas uses QR Codes to let people access information about local points of interest. Webmaster Radio deployed QR Code enabled digital signage at SMX in Santa Clara. Users scanned the code to download an invitation and registration form for Webmaster Radio’s Search Bash party.
So what’s next?
The success of QR Codes as a marketing tool largely depends on the willingness of wireless carriers to pre-install QR Code readers in their phones. Nokia already does this and according to Ad age, Verizon and AT&T are slowly coming round to the idea. In the meantime, there are several readers available for download onto phones: The Kaywa Reader and QMCodes are just a couple.
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Free Market Rings Up 4B Cell Phones Worldwide Posted Mar 3, 09 2:37 AM CST in World, Business, Technology (Newser) – The global explosion in cell phone use is a timely reminder of what free markets can achieve, David A. Gross writes in the Christian Science Monitor. There are now more than 4 billion mobile connections worldwide, two-thirds of them in developing countries, according to a new UN report. This leap from just 1 billion in 2002 was made possible by open markets, Gross notes.
Market reforms in poor nations allowed competition and innovation to thrive, Gross argues. Those billions of cell phone subscriptions could soon be joined by billions of wireless internet connections as well, he adds. If governments can resist the lure of protectionist measures, economies will continue to grow, and "the free flow of information will empower those seeking a better future for themselves and their children," Gross concludes. Sources: Christian Science Monitor, Associated Press
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Wer den Euro nicht ehrt ist die Millionen nicht wert.
Der japanische Grabsteindesigner Ishi no Koe will Grabsteine mit integrierten Barcodes auf den Markt bringen. Nach dem Scannen per Handy sollen Freunde und Verwandte Bilder, Videos und andere Informationen über den Verstorbenen erhalten. Der Abruf soll danach auch von unterwegs möglich sein.
Der Grabstein soll außerdem speichern, wann sich wer eingeloggt hat, um den Familienmitgliedern zu zeigen, wer das Grab besucht hat. Wann die Grabsteine auf den Markt kommen, wurde noch nicht bekannt.
14.02.2006 | 09:35 Uhr US-Unternehmen NeoMedia Technologies Inc. übernimmt 12snap AG und formt weltweites Mobile Marketing Powerhouse.
Ft. Myers, München, Barcelona (ots) -
- Akquisition vereinigt 12snap´s hohe Reputation im Mobile Marketing mit NeoMedia's patentierten Anwendungen und Technologien für die Zukunft von Mobile Services.
- Die in den USA börsennotierte NeoMedia erwirbt mit der preisgekrönten 12snap AG innerhalb weniger Wochen zweites Mobile Technology Unternehmen.
12snap wurde schon längst wieder verkauft! Als Aktionär solltest Du das eigentlich wissen. Geh mal besser wieder mit Deinen Murmeln spielen!!! Ohne Worte!
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