Geschäft von Ichiba im Heimatmarkt Japan nur noch ordentlich wachsen, denn Japan ist ein weit fortgeschrittener Markt und Ichiba hat inzwischen eine stattliche Größe erreicht (Vergleiche das einmal mit dem E-Commerce-Wachstum von Amazon in den USA!)-
What is Rakuten? Rakuten is the country’s retail giant, and after they bought Buy.com, the Japanese Amazon. The online marketplace, called Rakuten Ichiba, started in 1997 as an open third party marketplace. Rakuten.com Shopping has a single product catalog that all the sellers on the platform add their SKUs to. Rakuten has 44,000 sellers and an average of 40.45 million shoppers per month from a base of 105 million members. This online marketplace does about 17 billion dollars in eCommerce sales per year, placing it third in the world behind Amazon and eBay. Rakuten holds a market share of 27% compared to Amazon Japan’s 12%.
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