According to BIA/Kelsey, $64.6 billion is spent annually across various types of media on local ads — from merchants as well as ad agencies, networks and major retailers — to generate calls to businesses.2 Considering that worldwide mobile phone penetration is projected to reach 70% in 2014, with nearly two-fifths (1.75 billion) owning a smartphone, and with the proliferation of mobile phone use for searches, pay-per-call demand is poised to increase. Additionally, call volume to businesses through mobile search is projected to explode — from about 30 billion calls per year in 2013 to 73 billion by 2018.
"We believe our unique local search traffic is very valuable for publishers and advertisers, our mobile search and programmatic solutions provide distinct advantages and our patents, in particular our pay-per-call family, are very valuable."
Source: Transcript of the last Conference Call of Local Corp direct at Seeking Alpha Local Corp's patents, in particular the pay-per-call family, are very valuable - a lot more than the less than 20 Million debts.
"We believe our unique local search traffic is very valuable for publishers and advertisers, our mobile search and programmatic solutions provide distinct advantages and our patents, in particular our pay-per-call family, are very valuable."
Source: Transcript of the last Conference Call direct at Seeking Alpha
Local Corp has pay-per-call-offers, but bigger companies, who will buy this patents, can use it a lot more effective than Local Corp and better monetize.I believe, there is no problem by a sale to make an agreement, that Local Corp can use this patents in the future.
Pay Per Call Is the New Age of Leads
The available services for pay per call significantly help in effective lead generation. This is actually a great way to help marketers increase volume of qualified leads wherein the vendor sells your excellent leads. True to its name, the leads are provided through phone call in which you actually have the chance to speak to prospects which can be interested in buying your offer
The 5 important Pay Per Call-Patents of Local Corp:
Methods and systems for enhanced directory assistance using wireless messaging protocols Patent number: 8359049 Type: Grant Filed: March 25, 2010 Issued: January 22, 2013 Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network Patent number: 8306208 Type: Grant Filed: August 7, 2009 Issued: November 6, 2012 Assignee: Local Corporation
Methods and systems for enhanced directory assistance using wireless messaging protocols Patent number: 7715857 Type: Grant Filed: March 23, 2006 Issued: May 11, 2010 Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network Patent number: 7596218 Type: Grant Filed: May 30, 2003 Issued: September 29, 2009 Assignee: Local.Corporation
Methods and system for enhanced directory assistance using wireless messaging protocols Patent number: 7200413 Type: Grant Filed: July 30, 2003 Issued: April 3, 2007 Assignee: Local Corporation
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