WNBD - Shortsqueeze Play am Ausbrechen! (2)

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SOURCE: Winning Brands Corporation
Apr 14, 2008 15:08 ETNew Florida Facility Goes 100% Wet Cleaning Using SMARTTMSystem -- Perc Discontinued
Dry Cleaning Tipping Point in Florida?

New ideas about cleaning permit traditional garments to go eco. SMAR(TM) Wet Cleaning Solutions from Winning Brands enables the dry cleaning industry to carry on processing traditional "Dry Clean Only" garments without having to use the controversial solvent Perc. JC Valet of Orlando Florida will eliminate Perc use in May with its new facility, adding momentum for calls to end the use of the "Dry Clean Only" instruction on fabric care labels. BARRIE, ONTARIO--(Marketwire - April 14, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) (www.WinningBrands.ca) announces that help has arrived in Florida for American dry cleaners who face increasingly tough regulations regarding the use of controversial dry cleaning solvent Perchloroethylene (Perc). A new 100% Perc-alternative garment cleaning operation utilizing Winning Brands' SMART™ Wet Cleaning Solutions instead of Perc opens its doors the first week of May in Orlando as a replacement to conventional dry cleaning. The significance of this development for America's policy makers is high because the new system improves upon the cleaning performance previously associated with traditional dry cleaning but uses no Perc whatsoever. The new facility, JC Valet, is the result of 3 years research and planning by its owners and Solvent Free Solutions Inc., the distributor and installation team for Winning Brands' SMART™ Wet Cleaning Solutions. Construction is completed and equipment is being installed now by the Solvent Free Solutions Team™. The set-up team will finish training of the new owners and staff over the next 3 weeks.

Various levels of government, commercial landlords and health professionals have grappled with the question of what to do about the widespread use of Perc. New legislation phasing out the use of Perc has been passed in California, with additional states watching closely and considering similar legislation. The concept of professional Wet Cleaning has been considered a desirable alternative by such decision makers, including the U.S. Environmental Protection Agency, but they have been confronted with confusing information from Perc advocates as to whether professional Wet Cleaning can perform as well as Perc-based dry cleaning. Perc advocates raise concern about the new system's use of clean water to carry the eco-responsible cleaning agents instead of using Perc as the cleaning agent. Perc machines are not compatible with water and water has long been avoided for certain garments that were traditionally labelled "Dry Clean Only." Perc advocates usually characterize professional Wet Cleaning as less capable than the Perc process and describe its usefulness as limited to only a restricted percentage of the garments that are brought to the dry cleaners by their customers. This assertion had been creating uncertainty amongst policy makers, impeding progress in legislation.

However, professional Wet Cleaning facilities utilizing the correct combination of professional Wet Cleaning equipment, finishing equipment and SMART™ Wet Cleaning solutions have consistently demonstrated the ability to clean 100% of the garments typically cleaned by Perc. Furthermore, the SMART™ Wet Cleaning system has a lower carbon footprint with its lower consumption of electricity and is easier for municipal pollution control officials because no hazardous waste is generated. No HAZMAT safety instruction is required because there are no occupational health implications with the use of the non-toxic cleaning agents used in SMART™ Wet Cleaning. The SMART™ Wet Cleaning system has the highest publicly documented technical success rate of any professional Wet Cleaning system in use and thus is the first to be described as a "100%" solution. The term refers to the ability of a converted Perc dry cleaner to continue cleaning the same garments as before, with the same or better results, technically and financially. Such a capability is becoming the most sought after outcome in the dry cleaning industry.

U.S. media covering this subject have typically relied upon the Perc industry and other technologies or associations that have a conflict with Wet Cleaning for their information about the ability of professional Wet Cleaning to do the job. This has contributed to the slow growth of awareness by interested parties in the actual capabilities of up-to-date professional Wet Cleaning, particularly the SMART™ Wet Cleaning System. This may change however if a tipping point is reached wherein local hot spots of consumer experience place the capabilities of SMART™ Wet Cleaning beyond dispute. Florida is emerging as the setting for this tipping point because JC Valet follows the earlier reported success of the first USA Drycleaners' conversion locally and the fact that SMART™ Wet Cleaning Solutions are now routinely loaded aboard international cruise ships that come to port in Florida. These cruise ships are now processing the "Dry Clean Only" garments of thousands of their passengers and crew on a regular basis using the SMART™ Wet Cleaning System.

Many Floridians will begin receiving the benefits of SMART™ Wet Cleaning from the first day of Perc-free operation at JC Valet without even realizing it because JC Valet already has a busy pick-up and delivery service for conventional dry cleaning -- but will immediately process all those garments through the new SMART™ Wet Cleaning facility instead. No Perc will be used thereafter. This may become the point of no return for skeptics of the eco-responsible approach because of the mainstream customer base of JC Valet. If regular U.S. consumers who have no bias to one system or the other experience the same or better results for their "Dry Clean Only" garments entirely without "dry cleaning," then government policy makers and the international fashion industry may have no reason left to deny the new phenomenon of "clean with a clear conscience." Many leading fashion houses still attach labels using the words "Dry Clean Only" on their garments causing needless exposure to Perc by their consumers and dry cleaning industry workers, as well as creating legal ambiguity for the professional cleaners that receive such garments.

The Solvent Free Solutions Team and Winning Brands regard Miele professional Wet Cleaning equipment and Veit brand finishing equipment as the equipment of choice to optimize results of SMART™ Wet Cleaning Solutions -- and therefore recommend these companion brands in all their installations. Jim Giddings was the co-ordinator of the JC Valet Project on behalf of the Solvent Free Solutions Team™ together with George Loney and colleagues within their group. They are experts in the design of such facilities whether new or conversion from Perc operation. Winning Brands' mission is to replace hazardous chemicals in widespread use with safer alternatives. Winning Brands and its associates have invested several years and considerable resources to create an irrefutable basis on which to demonstrate that "Dry Clean Only" garment labelling is obsolete and that professional Wet Cleaning is a system comprised of equipment, training and chemistry. Winning Brands Corporation manufactures its portfolio of advanced cleaning solutions at the Grand Rapids, Michigan facility of Surefil LLC and in St. Catharines, Ontario depending upon brand and size. Winning Brands considers success in this process to have positive long-term implications for the dry cleaning industry worldwide and its consumers internationally.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors, Winning Colours, is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.
 

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SOURCE: Winning Brands Corporation

  Apr 18, 2008 08:45 ETCLEAN1TM Outdoor Cleaner Deliveries Begin to Home Hardware Stores
April Spring Market Was First Showing for Group's Orders

Winning Brands Corporation has taken orders for CLEAN1(TM) from participating stores of its first retail launch partner for the company's outdoor cleaner -- Home Hardware. The Home Hardware group has approximately 1,000 retailers from coast-to-coast in Canada and is associated with the Alliance International LLC buying group in the USA. Orders were sufficient to justify completion and launch of Winning Brands second product for television advertising. BARRIE, ON--(Marketwire - April 18, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) (www.WinningBrands.ca) reports that its CLEAN1™ brand of outdoor cleaner was available for the first time for orders from Home Hardware associate stores at the group's Spring Market, April 13-15th. Home Hardware is a group of approximately 1,000 associated retailers located coast-to-coast and is a member of Alliance International LLC, the third-largest hardware and building materials partnership in North America. It had been announced earlier that CLEAN1™ had gained permission to begin sales through Home Hardware stores and that the Spring Market would be the formal launch point. The orders now taken at the show by participating dealers follow the first orders placed for CLEAN1™ in North America at an earlier reported Val-Test show in Naples, Florida.

With recent progress in developing the basic jingle elements for the new brand, and firm orders now in hand from a broad range of participating Home Hardware stores, Winning Brands will complete the radio and television commercial associated with this brand and commence the company's 2nd broadcast initiative.

There is currently no dominant category leader for "outdoor" cleaners -- a category that CLEAN1™ has been specifically designed to fill. Power washers, boats, bikes, BBQs, siding and swimming pools are only some of the popular lifestyle and industrial applications for the advanced cleaning solution. As the retailer partnerships of Winning Brands grow in number, this broadening of the company's advertised product base helps to provide continuing momentum for growth within these partnerships, representing business that is in addition to Winning Colours® Stain Remover -- the company's first high profile consumer product.

Winning Brands CEO Eric Lehner remains conservative in his characterization of this development and its implications. "We are doing what we said we would do -- and that is one of the corner stones of developing an enterprise of any value. Projections, possibilities and potential are all meaningless unless there is the follow-through. Now that we have CLEAN1™ going into a sufficient number of retailers to justify advertising initiatives, we are going to do what people have come to expect of us -- keep building! What matters more than situations on any single day is the pattern. Does the company invest its resources into developing momentum that will gain a life of its own -- that's the thing to look for. Also, the more solid we are in our home market of North America, the more likely we are to arrange distribution abroad. CLEAN1™ is now emerging and can begin to do for us in 2009 what Winning Colours® Stain Remover is already starting to do now."

Winning Brands will announce the broadcast schedule for CLEAN1™ on TV as soon as the production of the TV commercial is finished.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours®, KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc.

Winning Brands Corporation
11 Victoria Street, Suite 220A
Barrie, Ontario, L4N 6T3
News@WinningBrands.ca
Office Direct (705) 737-4062 Click here to see all recent news from this company
 

Hackett's Grand Opening Includes Winning Colours(R) Stain Remover
Date : 06/12/2008 @ 11:05AM
Source : MarketWire
Stock : Winning Brands Corporation (WNBD)
Quote :  0.0115  -0.001 (-8.00%) @ 10:58AM
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Hackett's Grand Opening Includes Winning Colours(R) Stain Remover





BARRIE, ON (FRANKFURT: WMU), www.WinningBrands.ca, reports that sales of Winning Colours® Stain Remover at the first store of the Hackett's chain will commence with the Grand Opening of Hackett's new University Plaza location in Canton, New York Saturday June 14th. http://www.hackettsonline.com Winning Brands' Snr. VP Lorne Kelly will represent Winning Brands for the event and will oversee live demonstrations of the popular new stain-removing product. The response of consumers to Winning Colours® Stain Remover will determine next steps for the Hackett's organization.

Hackett's is undertaking an ambitious expansion program since its acquisition by Seaway Capital. http://www.seawaycapital.com Hackett's has been a local icon in Northern New York State because of the early origins of the first Hackett's store in 1830, when the birth of the United States was still a living memory. Despite profound changes to society in ensuing generations, the Hackett's name in Upper New York State has been known as the "go to" store. Now, with new ownership and capital, Hackett's is embarking on an expansion program to embrace the 21st century.





Lorne Kelly expresses appreciation on behalf of Winning Brands that Winning Colours® Stain Remover has been selected by Hackett's to symbolize the retailer's new possibilities for the future. "I'll be there meeting Hackett's customers in person and participating in demonstrations first hand. I love the experience of making nasty stains just go away on the spot. It's fun for everyone," says Kelly. "It is also inspiring that such a venerable old institution is now connecting with the future through Winning Brands products," he adds. "I especially thank people behind the scenes who provided Winning Brands and Hackett's with our initial introduction and helped guide the early discussions to a successful outcome," Kelly concludes. Winning Brands' goal for Winning Colours® Stain Remover is to become North America's favourite stain removing product. Winning Colours® has been making news for its remarkable gentleness on skin while remaining a powerful and versatile helpmate to households and businesses.




Winning Colours® Stain Remover is manufactured by Winning Brands Corporation for consumer and commercial use as an eco-responsible alternative to traditional solvents. Main production takes place at the Grand Rapids, Michigan facility of Surefil LLC with certain sizes still being manufactured at Winning Brands' St. Catharines, Ontario facility.

Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART(TM) Wet Cleaning liquid alternative to Perchloroethylene used in Dry Cleaning, KIND(TM) Laundry Products and CLEAN1(TM) -- the first choice in outdoor cleaning. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.




Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such f orward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent Free Solutions Inc.


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Information:

Winning Brands Corporation

Office Direct (705) 737-4062



11 Victoria Street

Suite 220A

Barrie, Ontario, Canada L4N 6T3

News@WinningBrands.ca  

Hackett's Adds KIND(TM) and CLEAN1(TM) to Winning Brands Products Launch
Date : 06/16/2008 @ 2:40PM
Source : MarketWire
Stock : Winning Brands Corporation (WNBD)
Quote :  0.009  -0.001 (-10.00%) @ 3:08PM
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Hackett's Adds KIND(TM) and CLEAN1(TM) to Winning Brands Products Launch





BARRIE, ON (FRANKFURT: WMU), www.WinningBrands.ca, reports that the Hackett's chain in New York State has decided to add Winning Brands' KIND(TM) Laundry Products range and CLEAN1(TM) Outdoor Cleaner to the Hackett's product mix immediately. This follows Hackett's successful Grand Opening of its new University Plaza location in Canton, New York Saturday June 14th at which the store launched Winning Brands' popular new stain removing product -- Winning Colours®. The Grand Opening was the first opportunity for Hackett's customers to experience the newly listed Winning Colours® Stain Remover. Winning Colours® was immediately popular amongst those who tried it because of its unique performance characteristics. The chain was sufficiently impressed with the benefit to its customers of having a full range of eco-responsible cleaners to mobilize all its stores without delay.

Hackett's and Winning Brands will develop an advertising program that builds awareness of the new products amongst Hackett's current and future retail customers.





Winning Brands' Snr. VP Lorne Kelly represented Winning Brands for the grand opening event and co-ordinated the live demonstrations. "Hackett's hardware program is connected to the True Value organization. There is a lot of opportunity for growth as the synergies between Hackett's - True Value and these new products work themselves out. You can't beat the reality of unrehearsed stain moments being presented live. Store staff saw how great it was that even the difficult fluorescent marker they used for signage was cleaned off skin but left the skin feeling great. There were other equally positive situations. We had a lot of fun being put through our paces," reports Kelly following the event. Kelly concluded, "Way to go Hackett's -- rapid action following first hand experience is the sign of a healthy organization. Winning Brands' is honoured to have been put on the fast track." Winning Brands has recently completed its first radio commercial for CLEAN1(TM) and will be able to air suitable promotions when the additional inventory arrives. The chain will be including Winning Brands products in printed advertising material as circumstances permit.




Winning Colours® Stain Remover is manufactured by Winning Brands Corporation for consumer and commercial use as an eco-responsible alternative to traditional solvents. Main production takes place at the Grand Rapids, Michigan facility of Surefil LLC with certain sizes still being manufactured at Winning Brands' St. Catharines, Ontario facility.

Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART(TM) Wet Cleaning liquid alternative to Perchloroethylene used in Dry Cleaning, KIND(TM) Laundry Products and CLEAN1(TM) -- the first choice in outdoor cleaning. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.




Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent Free Solutions Inc.


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Contact Information:

Winning Brands Corporation

Office Direct (705) 737-4062

11 Victoria Street, Suite 220A

Barrie, Ontario, Canada L4N 6T3

News@WinningBrands.ca  

Distribution Begins for Winning Brands' TrackMoist(TM) Dust Control Product
Date : 06/17/2008 @ 2:13PM
Source : MarketWire
Stock : Winning Brands Corporation (WNBD)
Quote :  0.01  0.001 (11.11%) @ 4:42PM
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Distribution Begins for Winning Brands' TrackMoist(TM) Dust Control Product





BARRIE, ON (FRANKFURT: WMU) www.WinningBrands.ca reports that sales of its TrackMoist(TM) dust abatement solution begin July 2008 with the first commercial listing of TrackMoist(TM) through CRS Contractors Rental Supply.

Testing of TrackMoist(TM) had been positive since 2006 when it was originally intended for launch, but Winning Brands deferred commercial listing in order to round out its eco-responsible cleaning product listings with major retailers first and to ensure that U.S. trial experiences with TrackMoist(TM) mirrored the Canadian experiences with equally positive results.




TrackMoist(TM) is a solution that is mixed with water to be sprayed on dirt racetracks, construction sites and other settings where dust control consumes large quantities of water. The effect of adding Winning Brands' TrackMoist(TM) has been found to be dramatic. Most recently, reduction in water use from 100,000 gallons down to 54,000 gallons per application have been documented during tests in Indiana at the Terre Haute Action Track.

It is one of the locations where Winning Brands is developing real world applications for large scale water savings in targeted commercial facilities. While an even greater percentage of water consumption savings may be possible with TrackMoist(TM), the already documented reduction of nearly 50% is considered so significant that further anticipated improvements will no longer preclude the start of sales. Chris Novotney is one of the people credited for the quality of the track conditions at Terre Haute Action Track and is characteristic of the behind-the-scenes professionals who have been making a difference in preparing for the TrackMoist(TM) phenomenon. "I want what's best for the track -- and know a lot about how dust and dirt behaves. I'm pleased to be part of a team of applications specialists who are making real progress to reduce water consumption," says Novotney.





Winning Brands Snr. VP Lorne Kelly notes that to delay launch any further when the results are already so impressive is not fair to the first group of commercial customers who are already waiting to begin use. "My phone is ringing," says Kelly. "The word is out that a very useful product has emerged from these continuing trials. 50% reduced water consumption is considered very significant amongst testers because it translates to millions of gallons quickly," he adds. "Eventually there can be a measurable impact on water treatment facilities, fuel used by application trucks, labour costs, less reliance on (and cost of) traditional calcium treatment and many other benefits." Kelly observes; "We're assembling a team of advisors to spread the knowledge."



Reduction in large scale water consumption is recognized as a key environmental objective globally. Situations which can deliver vast savings at high volume sites are particularly desirable. Canadian practical experience of TrackMoist(TM) has a longer history, causing Winning Brands to permit the first Canadian vendor to begin direct customer sales of TrackMoist(TM). Accordingly, CRS Contractors Rental Supply becomes the first retail source for commercial customers wishing to purchase TrackMoist(TM). CRS takes delivery of the initial commercial production July 2008 http://www.contractorsrentalsupply.ca/. Initial U.S. placement will follow shortly thereafter. It is anticipated that the North American heavy equipment rental industry will be the initial distribution infrastructure by which to reach industrial customers for TrackMoist(TM) because of the existing synergies in customer base. CRS Contractors Rental Supply is characteristic of this distribution channel because it has multiple locations, serves heavy industry, construction companies, government and the agricultural sector with a wide range of equipment to get things built and maintained. The industry had waited since 2006 for Winning Brands to act on its intention to launch.




Winning Brands CEO Eric Lehner has surprised consumer products industry watchers by not referring to this development as "another brick" in his now famous parable of building the business in steady, predictable increments; "It's not a brick -- it's a whole new property. This is not merely incremental growth but more like acquiring an adjacent development site, figuratively speaking. Delivering dramatic water consumption savings is just as beneficial and environmental as reducing toxicity of input.

Building long-term shareholder value doesn't have to be a plodding experience; it benefits from original thinking too. We prioritized securing major retailer listings for the first family of products -- now we can pay proper attention to this new area effectively because the cleaning products are heading in the right direction and are supported by business partnerships that did not exist 2 years ago."



Winning Brands Corporation manufactures a range of advanced cleaning solutions which are making news for their performance characteristics while retaining an eco-responsible profile. Main production takes place at the Grand Rapids, Michigan facility of Surefil, LLC. Certain sizes and prototypes are produced at Winning Brands' St. Catharines, Ontario facility.




Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist(TM) is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation.


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Information:

Winning Brands Corporation

Office Direct (705) 737-4062

11 Victoria Street, Suite 220A

Barrie, Ontario, Canada L4N 6T3

News@WinningBrands.ca  

 

Winning Brands Access to Accounts Receivable Financing Increased to $500,000
Date : 06/30/2008 @ 12:04PM
Source : MarketWire
Stock : Winning Brands Corporation (WNBD)
Quote :  0.013  0.0 (0.00%) @ 11:41AM
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Winning Brands Access to Accounts Receivable Financing Increased to $500,000





BARRIE, ON (FRANKFURT: WMU) (www.WinningBrands.ca) has received approval by Bibby Financial Services (http://www.bibbyfinancialservices.com/about_us.aspx) for a $250,000 Accounts Receivable credit facility for its Winning Brands' subsidiary Niagara Mist Marketing Ltd that is in addition to the existing $250,000 announced September 6, 2007. The earlier facility was used primarily for the financing of Winning Colours(TM) Stain Remover receivables through distribution affiliate XMG Corporation. The new facility will support Winning Brands' rollout of KIND(TM) Laundry Products, CLEAN1(TM) Outdoor Cleaner. TrackMoist(TM) Dust Suppression Solution and other products.





The purpose of an accounts receivable financing facility is to provide Winning Brands with cashflow from sales of its products more rapidly, accelerating access of up to 85% of sales invoices within 48 hrs. of the delivery of goods compared with waiting for the traditional 30-90 day term period. Winning Brands customers however still enjoy traditional terms because Bibby carries the receivable for the duration of the term instead.

Winning Brands CEO Eric Lehner comments that the additional facility reflects Winning Brands' desire to complement capitalization initiatives with standard commercial instruments where possible for a nuanced approach to its needs. "We appreciate this vote of confidence in Winning Brands by a financial organization of Bibby's stature," says Lehner. "This facility will be particularly helpful when the size of purchase orders increases in the U.S. retailing environment."



Winning Brands Corporation is an environmental company. Its mission is to replace hazardous chemicals in widespread use with safer alternatives, with initial emphasis on cleaning products. Main production is at the Grand Rapids facility of Surefil, LLC with some sizes and prototypes being made at Niagara Mist's St. Catharines, Ontario facility.




Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors, Winning Colours, KIND, CLEAN1 and TrackMoist are trademarks of Niagara Mist Marketing Ltd.


Information:

Winning Brands Corporation

Office Direct (705) 737-4062

11 Victoria Street, Suite 220A

Barrie, Ontario, Canada L4N 6T3

News@WinningBrands.ca  

U.S. Radio Ads Begin for Winning Brands CLEAN1(TM) Outdoor Cleaner
Date : 07/15/2008 @ 3:31PM
Source : MarketWire
Stock : Winning Brands Corporation (WNBD)
Quote :  0.012  0.002 (20.00%) @ 3:46PM


U.S. Radio Ads Begin for Winning Brands CLEAN1(TM) Outdoor Cleaner





BARRIE, ON (FRANKFURT: WMU) (www.WinningBrands.ca) reports that its CLEAN1™ Outdoor Cleaner which was recently listed and delivered to New York's Hackett's stores will be the target of Winning Brands' first ever U.S. radio commercials.




Q Country 102.9 based in Ogdensburg, New York broadcasts over most of the area in which the Hackett's stores are located. Choosing a country music format for the CLEAN1™ launch is a deliberate choice by Winning Brands to reach out beyond stereotypes about who might be interested in eco-responsible products. "Making smart choices is not just a trendy urban phenomenon," says Winning Brands' CEO Eric Lehner. "Eco is the new normal, and Winning Brands' eco-responsible cleaning choices are the new mainstream," he adds. "If CLEAN1™ Outdoor Cleaner and its companion eco products KIND™ Laundry and Winning Colours® Stain Remover can do well in the small towns and countryside of America, then there is no corner left in on the continent where we can't be successful." The Hackett's chain was sufficiently impressed with the benefit to its customers of having a full range of eco-responsible cleaners to mobilize all its stores in June 2008 by listing all three Winning Brands products. The CLEAN1™ radio commercials will begin July 17th and represent the first of the advertising programs that were presaged in the June 2008 Hackett's announcement about listing Winning Brands.





CLEAN1™ advertising is also breaking new ground by being targeted to men more than conventional cleaners are. Bikes, boats, BBQ's, siding and swimming pools are only a few of the big important outdoor cleaning jobs that men do without realizing that they are usually using products that are designed for indoors and kept under the kitchen sink. CLEAN1™ is recognizing the reality that men are often the ones doing these jobs and is filling the current gap in messages directed toward men that are relevant to their lifestyles -- and the women who share those interests. Winning Brands CEO Eric Lehner has become known for setting policies in the company's dealings with advertising agencies and media partners that no commercials will be condescending or demeaning of men. "I don't recognize the type of men that appear today on North American television and in movies," says Lehner. "The men out there in reality are much better than the depictions. Winning Brands will choose positive options when considering the depiction of any people -- and that includes men." The CLEAN1™ radio ad format can be heard at: http://wnbd.wikidot.com/media-gallery.




CLEAN1™ Outdoor Cleaner is manufactured by Winning Brands Corporation for consumer and commercial use as an eco-responsible alternative to cleaning the many things that get dirty outdoors. Main production takes place at the Grand Rapids, Michigan facility of Surefil LLC with certain sizes still being manufactured at Winning Brands' St. Catharines, Ontario facility.

Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning liquid alternative to Perchloroethylene used in Dry Cleaning, KIND™ Laundry Products and Winning Colours® Stain Remover -- a skin friendly alternative to conventional stain removers and solvents. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.




Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc.


Information:

Winning Brands Corporation

Office Direct (705) 737-4062

11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3

News@WinningBrands.ca


 

Winning Brands Expands TV Reach to Include ABC

2008-08-18 14:34 ET - News Release


BARRIE, ON -- (MARKET WIRE) -- 08/18/08


Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) www.WinningBrands.ca reports that its Winning Colours Stain Remover is adding ABC's "The View" and "Dr. Phil" to it's television advertising in the USA. A regional test is to be conducted with affiliate WWTI in Watertown, New York (http://www.newswatch50.com). The broadcaster's signal is carried in the United States and Canada over the air, on cable and satellite. The 30-second format Winning Colours Stain Remover commercial has been modified to feature Winning Brands upper New York State retailing partner Hackett's in addition to the major national banners in Canada where the breakthrough stain remover is already carried coast-to-coast by Wal-Mart, Home Depot, True Value, Canadian Tire and Home Hardware.

The Winning Colours commercials begin the week of August 25th for an initial 3-month flight. Winning Brands has also qualified for WWTI's "Greenwatch" environmental awareness campaign. Through Greenwatch, WWTI and its sister station, The North Country CW, will encourage its viewers to take positive steps to care for the environment in over 2,000 public service announcements over the course of a year, including references to Winning Brands and its retailers where appropriate.

Both ABC programs, "The View" (http://abc.go.com/daytime/theview/about) and "Dr. Phil" (http://www.drphil.com/) are in the category of favourites in America's daytime broadcasting schedule. Winning Brands is determining the compatibility of its eco-responsibility oriented products with mainstream audiences. It is Winning Brands' goal to have its brands function as mainstream products, not fringe or special interest. "'Eco-responsibility' is the new mainstream as far as we are concerned," says Winning Brands CEO Eric Lehner. "We feel it is limiting to assume that health food stores and traditional 'environmental sector' retailers are the only appropriate outlets for eco products. I keep hearing people say that the American consumer is not ready for environmental action on a personal level. I don't believe it. I have a higher opinion of the American consumer than that. But in all fairness, they need access to such products in their local stores and advertising in order to respond. As far as Winning Brands is concerned, eco-responsibility is the new norm, so we are reaching out to the regular viewing audience."

Winning Colours Stain Remover is becoming a household favourite in Canada because of its gentleness on skin and delicate surfaces compared to conventional solvents. Hardware stores and Paint Departments across Canada already carry Winning Colours Stain Remover while Winning Brands blends its U.S. roll-out strategy as a combination of smaller local chains and possible eventual presence in U.S. national account(s). "We appreciate the meetings that we've had with senior U.S. buyers and the care that all parties are taking to ensure that a launch is well thought out and done right," says Lorne Kelly, Winning Brands Snr. VP. "In the meantime, additional market testing like the one we are starting with these new TV programs will inform our decisions in the future," Kelly adds.

Winning Colours Stain Remover is manufactured by Winning Brands Corporation for consumer and commercial use as an eco-responsible alternative to traditional solvents. Main production takes place at the Grand Rapids, Michigan facility of Surefil LLC with certain sizes still being manufactured at Winning Brands' St. Catharines, Ontario facility. Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART(TM) Wet Cleaning liquid alternative to Perchloroethylene used in Dry Cleaning, KIND(TM) Laundry Products and CLEAN1(TM) -- the first choice in outdoor cleaning. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent Free Solutions Inc.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=818568



Information:
Winning Brands Corporation
11 Victoria Street, Suite 220A
Barrie, Ontario, Canada L4N 6T3
News@WinningBrands.ca
Office Direct: (705) 737-4062
 

Hackett's Targeted Winning Colors TV Ad...link

http://wnbd.wikidot.com/media-gallery
 

 

 

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