http://www.neoreader.com/
NEWS NeoMedia and Gavitec AG - mobile digit Unveil NeoReader, a Universal 2D Mobile Scanner for Handsets
Oct 22, 2007
FORT MYERS, FL and AACHEN, GERMANY
MARKET WIRE
NeoMedia Technologies Inc. (OTCBB: NEOM) and its wholly owned subsidiary,
Gavitec AG - mobile digit, unveiled today their co-developed code-reading
application -- NeoReader -- designed to turn a camera phone into a 1D and 2D
barcode scanner that provides one-click access to mobile content.
Navigating the mobile internet today can be a difficult task. Typing in web
addresses using small mobile keypads or navigating through mobile menus on the
small screens can be time consuming and confusing to the users. Imagine a world
where camera phones could read a small code and allow immediate access to active
content. Users could be directed instantly to advertising pages,
location-specific information, direct-to-call access, or direct-to-text message
access. What if users could read barcodes directly from product labels that are
already printed on millions of packages, and be directed to additional
information and promotions?
The NeoReader allows users to scan 2D or 1D barcodes from enabled product
packages, ad campaigns, retail displays, publications, or any variety of medium.
Mobile users are able to link directly to a specific web page, access services,
retrieve real-time information, or place orders by bypassing long URLs, search
engines, and avoiding cumbersome menus.
Consumers that download NeoReader* on their handsets will have the advantage of
a ubiquitous and easy-to-use program that is interactive and versatile. Many
forms of information and online content can be embedded in barcode symbologies.
The NeoReader can scan codes including Data Matrix codes, QR codes, Aztec codes,
as well as traditional 1D barcodes. NeoReader provides an unparalleled
and enriched interactive experience. Moreover, the software provides limitless
mobile phone applications that can enhance mobile marketing efforts.
NeoReader provides businesses, consumer-oriented companies, and enterprise
organizations the ability to create interactive products and services. Any
product package, ad campaign, retail display, publication, or other variety of
medium can be linked directly to the multimedia capability of the mobile Web,
anytime and anywhere.
The technologies behind the NeoReader application combine NeoMedia's patented
resolution technology, and Gavitec's ultra-small footprint and
platform-independent code scanning algorithms, Lavasphere. The NeoReader is free
to download during its introductory period at www.neoreader.com. Gavitec's code
reading technology, Lavasphere, has been employed in the past few years to
recognize Data Matrix codes used in the BBC's Coast Mobile project as well as in
other public trials in the UK, namely Hewlett-Packard Laboratories' Active
Print projects in Bristol. Currently, 3 major out of home media
companies including UK's affiliate, Clear Channel, are using the
Lavasphere version of code-reading technology to manage and control
their billposting and reach groundbreaking process optimization through camera
phones.
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