UNIVERSAL EXPRESS PARTNERS WITH CARDAVENUE.COM
Universal Express Inc. (OTCBB: USXP), today announced its Universal Cash Express division and Cardavenue formed a partnership, which will allow consumers to sell or trade its "Send Roses" gift cards for free at Cardavenue.com. The partnership is a result of growing demand in the secondary gift card market. As consumers increasingly use online trading post Cardavenue.com, merchants are looking for ways to use the service to improve their gift card products.
"We formed this partnership with Cardavenue to give our customers one more way to use their gift cards," said Brett Hudson, president of Universal Cash Express. We believe it only adds value to the customer experience."
The gift card can be redeemed for one dozen roses and a vase for same-day delivery in the U.S. It is redeemable by calling a toll-free number, and now it can be sold or traded for free at Cardavenue.com," stated Richard A. Altomare, Chairman & CEO of Universal Express.
"This partnership is the first of its kind for the gift card industry," says Bob Butler, founder and CEO of Cardavenue. "We're confident it will help encourage even faster redemption rates for the 'Send Roses' gift card program."
Launched in October 2004, Cardavenue.com is the premier online marketplace for buying, selling and trading pre-owned gift cards. The company was founded to help retailers realize faster redemption rates and to help consumers turn unused gift cards into cash or trade them for cards they'd prefer.
At Cardavenue.com, consumers can auction off unused gift cards for a transaction fee of 6.25% of the winning bid, or trade gift cards outright with other users for 6.25% of the card value. As part of the partnership with Universal Cash Express these transaction fees, as well as the standard 50 cent posting fee, will be waived for all customers posting the "Send Roses" gift cards for sale or trade. A message informing "Send Roses" gift card recipients about this customer service will be printed on the back of all of the cards.
"We're pleased with the impact Cardavenue has had on the gift card market for retailers and consumers alike," says Butler. "Gift card marketers are increasingly interested in the services we provide, from marketing opportunities like this one to fraud protection agreements. We're continually looking for creative ways to work with retailers and gift card vendors to improve the gift card experience for their customers."
About Cardavenue
Cardavenue offers the premier online marketplace for gift cards. Cardavenue.com makes it possible for consumers to buy, sell or trade gift cards. The site also is designed to maximize redemption rates for retailers. Cardavenue enhances the value of gift cards for consumers and will help businesses expand the gift card market.
About Universal Express
Universal Express, Inc. owns and operates several subsidiaries including Universal Express Capital Corp., (including its USXP Cash Express division) Universal Express Logistics, Inc. (including Virtual Bellhop, LLC and Luggage Express), UniversalPost Network and Universal Jet Aviation. These subsidiaries and divisions provide the private postal industry and consumers with value-added services and products, logistical services, equipment leasing, and cost-effective delivery of goods worldwide.
Safe Harbor Statement under the Private securities Litigation Reform Act of 1995: The statements contained herein, which are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements including, but not limited to, certain delays beyond the Company's control with respect to market acceptance of new technologies, products and services, delays in testing and evaluation of products and services, and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.
SOURCE: Universal Express, Inc.
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