Vancouver, British Columbia – March 10, 2021 – Sirona Biochem Corp. (TSX-V: SBM) (FSE: ZSB) (US-OTC: SRBCF) (“Sirona”) is pleased to announce the launch of the first commercial product containing the Company’s proprietary ingredient, TFC-1067. TFC-1067 will debut as the active ingredient in New Rodan + Fields REVERSE Targeted Dark Spot Corrector. It will precisely target stubborn discoloration for a brighter, even-looking skin tone.
Rodan + Fields licensed TFC-1067 from Sirona in 2019.
In Rodan + Fields clinical trials*, REVERSE Targeted Dark Spot Corrector had the following results:
After 4 weeks: 77% had less visible dark spots
After 8 weeks: 72% didn't feel their dark spots were the first thing people noticed
Rodan + Fields additional claims:
Diminishes the appearance of stubborn dark spots without leaving a halo
Stubborn dark spots look smaller, less defined, less intense
Skin tone looks more uniform and even
Stubborn dark spots are less visible, less noticeable
Skin looks clearer, more translucent
Sirona also recently partnered with a top-ten pharmaceutical company to conduct a European clinical trial to assess the efficacy of TFC-1067 at .4%. The 12-week study was completed successfully in February. Results are being consolidated into a final report to be released within the next few weeks.
“Rodan + Fields’ use of TFC-1067 in their new REVERSE Targeted Dark Spot Corrector after extensive testing is the strongest validation of our technology to date. Rodan + Fields demand product excellence and innovation for their customers. TFC-1067 is the basis for a product that can uniquely brighten dark spots without leaving a halo effect,” said Dr Howard Verrico, CEO of Sirona Biochem. “Our long-term goal is to provide an effective alternative to hydroquinone for those seeking a solution for skin discoloration. With this launch, we have proven that we can take a compound from the laboratory through clinical trials to large-scale production and integration into a commercial product. This validates our business model and we aim to follow the same path exactly for our entire pipeline. This transformative event is only the beginning as Sirona Biochem evolves into a profitable broadly diversified large company."
*Based on an 8-week U.S. clinical and consumer study. Results may vary depending on multiple factors: age, gender, skin type and condition, concomitant products used, health history, location, lifestyle and diet.
About TFC-1067
TFC-1067, Sirona’s proprietary compound, is proving to be superior to current actives on the market, safe and free of hydroquinone. The compound has undergone extensive testing, both clinical and preclinical, including a double blinded study for dyschromia in the USA and a recent trial in the EU for higher dose. Clinical results have shown the compound to be superior to hydroquinone in the treatment of dyschromia with no adverse side effects.
About Rodan + Fields
Founded by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields was launched in 2002 with the mission of giving consumers the best skin of their lives. The brand is a result of the Doctors' belief that healthy skin empowers people to feel confident. Born in the digital era and designed to directly reach consumers where they live and shop via mobile and social networks, Rodan + Fields is disrupting the industry with its regimen-based skincare and powerful Independent Consultant community.
For more information, please visit
www.rodanandfields.com. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
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