Oct 29, 2024, 15:56pm Pandaily
Luckin Coffee is reportedly planning to enter the US market as early as next year, preparing to beat competitors like Starbucks with its low-priced drinks.
According to insiders, Luckin Coffee’s overseas strategy will be precisely focused on cities like New York, which have a high concentration of Chinese students and tourists, intending to quickly increase brand recognition through these groups. To this end, the company has taken a step ahead, advertising during NBA events to warm up for the upcoming market invasion.
Luckin Coffee plans to replicate its successful experience of promoting affordable coffee in the Chinese market to the US, with plans to launch drinks priced between $2 and $3. This is intended as a low-cost weapon to combat established American coffee chains, aiming to carve out a new territory in this fiercely competitive market.
In response to these market rumors, Luckin Coffee has maintained a low-profile attitude, without giving a direct response....
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