Jeff Neihart, a Vice President and General Manager of Customer Service for CROSSMARK commented, “At CROSSMARK, we pride ourselves in our familiarity with what intrigues today’s consumers and what consistently delivers value to them. We are very selective in onboarding only a limited number of new brands each year, and it gives me great satisfaction to have found a match in TAATas a novel, relevant, and ‘sticky’ product that could continue to resonate well with legal-aged smokers. Furthermore, we are confident that with the combination of our presence in the retail channels through which tobacco products are sold and our experience in executing strategies within the category of tobacco alternatives, we can amplify the value proposition offered by TAAT to legal-aged smokers in the United States and help the Company meet or exceed their goals. CROSSMARK has been in the business of connecting retailers with a curated range of CPG products for more than 100 years, and we are excited to introduce TAAT to tobacco retailers who we predict will find the product appealing and will want to carry it in their respective stores.”
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