July 21, 2014, 7:19 a.m. EDT
NEW YORK (MarketWatch) -- J.P. Morgan initiated an overweight rating on shares of wearable camera marker GoPro Inc. (NASDAQ:GPRO) on Monday. Analysts, led by Paul Coster, gave the stock a price target of $51, writing that GoPro is "a profitable, fast-growth CE company, addressing a large market as the category-defining brand in professional-quality action cameras at consumer prices." J.P. Morgan was among at least five banks to initiate coverage of GoPro in recent days, according to FactSet. The mean rating was overweight, with a price target of $44.83. The stock rose 1.4% premarket to trade at $42.
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